Webinar ROI Calculator — Foremost Leads

Foremost Leads

Impact Beyond Marketing

Plan one webinar per week — set a different CPL for each week, and see per-webinar, weekly, and monthly revenue including the L2 backend.

Campaign inputs

Weeks (one webinar per week)

4 weeks

Set each week's cost per lead and ad spend — 4 to 12 weeks.

Show-up ratio

Conversion rate

Ticket size (L1 offer)

₹

Paid webinar — attendees pay an entry fee to register

Backend (L2)

L2 upgrade rate

L2 ticket size

₹

Avg conversion cycle L1 → L2

days

PDF opens your print dialog — choose “Save as PDF”.

Total revenue (L1 + L2)

–

Gross profit

–

Blended CAC

–

Total ROAS

–

Revenue by week

L1 webinar revenue L2 backend revenue (lands after conversion cycle)

Funnel — whole campaign

Week-by-week breakdown

Week	CPL	Spend	Leads	Show-ups	Sales	Ticket revenue	L1 revenue	L2 revenue (cash-in)*	Total cash-in	Net cash flow	CAC	Profit / sale

Monthly view

Month	Webinars	Spend	L1 revenue	L2 revenue (cash-in)	Total revenue		Gross profit

Months are 4-week blocks. L2 revenue is placed in the month the cash actually lands, based on your L1 → L2 conversion cycle.

Scenario comparison

Add a second scenario (the "+ New scenario" tab up top, or Duplicate) to compare campaigns side by side.

Formulas (from your sheet): Leads = Spend ÷ CPL · Show-ups = Leads × Show-up % · Sales = Show-ups × Conversion % · L1 Revenue = Sales × Ticket · Gross profit = Revenue − Spend · CAC = Spend ÷ Sales · L2 sales = Sales × L2 upgrade % · L2 revenue = L2 sales × L2 ticket, landing after the L1 → L2 conversion cycle. Scenarios are kept in memory for this session.